The naming is of course deliberately provocative, whatever their official corporate propaganda to the contrary. I've never actually seen or been in one of these stores though; but then, I can't remember the last time I actually entered a mall.
5 May 2008 2:49pm
@Twelvebit: I'm not a fan of malls for shopping, but I do lately like the images of them. I will get in early and leave as early as i can trying to get them as stark as possible. As for the name its obvious for attention, it doesn't look any different than any other clothing store. I'm mostly suprised how far they went.